In early 2017, Deathproof teamed up with Victoria Bitter to find ways to help support Australia’s live rock community.
The answer? VB Hard Yards.
Deathproof delivered both Hard Yards programs from initial concept through to loading out at the Lansdowne. This includes everything from talent booking, tour routing, venue hire, staging, asset design, marketing, publicity, content capturing through to mosh pit management and keeping tour van vibes as high as possible!
Sydney was 2017’s focus as Cosmic Psychos helped us reach out to fresh talent, mentoring them before smashing out a epic mid-week gig at the Lansdowne.
Byron Bay trio Mini Skirt were victorious on the night, taking home a stack of prizes including $5k, studio time and the pressing of a split 7” vinyl with iconic rockers the Psychos.
In 2018, Hard Yards hit the road, inviting entrants from four states, to tour four cities with four big name headliners. Over 600 bands entered, over 4000 music lovers voted, three fresh bands jumped in the van and over 1000 music fans attended.
Keep an eye out for VB Hard Yards’ return in 2019.