Deathproof is one tight knit, weird lookin' family of industrious creatives. We’re a small agency bringing genuine passion, mad skills and enviable agility to big projects.

And before you ask, yes, the name is inspired by the Tarantino flick about daredevil babes seeking violent automotive revenge on devious supervillains… Isn't that how everyone gets their business name?

Deathproof was launched in 2011 after founders Rebecca Reato and Emily Kelly jumped ship on their record label jobs to give self employment a crack. The industry called immediately, lending them work on huge arena tours (Avenged Sevenfold, 2011), niche punk rock releases (Northlane, 2011) and even Soundwave’s on-site PR for it’s mammoth Metallica-headlined festival run (2013).

We have since evolved throughout our (almost) decade of operation and our work now spans a range of genres and fields. In addition to musicians, we’ve worked with with comedians, buzz-worthy visual artists, podcasters, fashion and lifestyle brands, some of the biggest names in food and bev, tech start-ups, iconic media titles and live music venues. But despite all this, we’re committed to keeping our team tight-knit.

We’re not interested in expanding to become world-beaters and we won’t take on work that we don’t feel passionate about.

In the immortal words of Andrew WK, “We do what we like and we like what we do”.

Rebecca Reato

Director, Publicity and Operations

Born and bred in outback Broken Hill, but now happily spreading her time between Melbourne and Sydney, Bec boasts a Bachelor of Business and many years of experience wrangling talent and managing promotional campaigns for the likes of Sony Music, EMI Music and Shock Records. She’s bossy as hell but with brains to match so kinda the exact kind of person you want on your team.  

EMILY KELLY

Director, Publicity and Creative

After nabbing a fancy looking Bachelor degree in media, Emily has worked in the Australian music industry for 15 years . She initially cut her teeth as an overeager assistant in the Shock Records PR department where she once requested that she be added to a door list with a ‘plus six’. As director of Creative, Em thrives on cooking up challenging concepts that stray beyond the confines of conventional public relations.

AMY SIMMONS

Senior Publicist

A formally trained journalism graduate, Amy worked in communications and content at Fairfax before becoming the editor of the much-loved heavy music monthly Blunt Magazine. Amy joined the masses migrating from Sydney to Melbourne in 2016 to serve as Publicity and Promotions Manager at Unified Music Group. Her strong storytelling background allows Amy to effortlessly weave compelling narratives for Deathproof's growing roster of music clients. She also adores John Mayer but we won’t hold that against her.

Dean Reeve

Designer

Dean came on board officially in early 2017, but was by no means unfamiliar with the company. This 6”8 gun has been working unofficially on Deathproof since conception. The brains behind the company’s rebrandings, Dean’s pretty much the reason we look so cool. He brings ad agency savvy together with his own quirky nuance to create and coordinate some incredible work. A frenzied music fan, he also probably heard of your favourite band at least six months before you did, so pick his brain for recommendations sometime.